Problem Statement:
People tend to give up on achieving their goals and tasks easily
Research Objective:
Identify the strategies to encourage and motivate people to complete their tasks
Research Methods:
In order to…
• Understand user behavior
• Identify pain points
• Validate important feature ideas
I would conduct…
• Surveys (to screen for potential target user demographics)
• User Interviews (to understand user behavior and pain points)
• Competitive analysis (to identify top features of successful products)
• Affinity mapping (to identify similarities in findings)
From these findings, I would expect to get these outcomes…
• Summaries of strong features
• User personas
Research Results:
Only 20% of people set goals for themselves
Writing down goals and tasks increases the likelihood of achieving them by 42%
User Benefits:
Stay organized
Achieve aspirations
Improve productivity
Strategy:
A reward system for a sense of achievement
Gamification elements to keep task completion engaging and fun
A simple task creation flow to encourage users to create new tasks