Design Process
Understanding the Brief
Given the limited time frame, it was essential to quickly grasp the key requirements and objectives of the sneakers store app. The primary goals were to design a user-friendly interface that would allow users to browse and purchase sneakers efficiently.
User Research
In the short time available, I relied on existing knowledge and assumptions about user behavior when shopping for sneakers online. This included considerations such as easy navigation, clear product information, and a streamlined checkout process.
Sketching and Wireframing
Home Screen: The initial sketch focused on a clean and visually appealing home screen, featuring trending sneakers and categories.
Product Detail Page: The second screen was dedicated to the product detail page. It included high-resolution 3D models, product descriptions, prices, available sizes, and colors.
Splash Screen: The third screen was a splash screen, designed to engage users with a dynamic and captivating visual before they enter the app.
Visual Design
Given the time constraints, I opted for a simple but modern design approach with a dark theme color palette and legible typography. Key visual elements included:
A dark background for a sleek and modern appearance
High-quality images of sneakers
Clear and concise typography for product information
A prominent "Add to Cart" button for quick purchases
A shopping cart icon to access the cart easily
Time Management
With limited time available, it was crucial to allocate time efficiently. I set a timer for each design phase (sketching, wireframing, and visual design) to ensure I stayed on track.
Testing and Validation
While there was no time for extensive user testing, I conducted a quick self-review to identify any usability issues or inconsistencies. The goal was to ensure the design was intuitive and coherent.
Final Design
The final outcome included the three screens:
Home Screen: Featuring trending sneakers and categories for easy exploration.
Product Detail Page: Providing detailed information on selected sneakers, including images, descriptions, and purchase options.
Splash Screen: Designed to engage users with a dynamic and captivating visual before they enter the app.
Conclusion
This design challenge was an exercise in rapid design thinking and execution. While the time limit posed challenges, it underscored the importance of prioritizing essential features, maintaining a user-centric approach, and efficiently managing the design process. While the app's success can only be truly determined with user feedback and testing, the exercise demonstrated the potential to create a functional and visually appealing sneaker shopping experience within tight constraints.